Meet Your New ERA of Self Care

Empower your health with natural, sustainable skincare. Filled with your skin's most compatible partners, like grass-fed beef tallow and plant-powered oils and butters, to enliven your inner glow!

Shop Now

ERA creates positive impact in the lives of women and the rising generation.

When we know better, we can do better. ERA helps educate on how to nourish our bodies with real ingredients from the Earth. When women are empowered with health and knowledge, the effects ripple throughout society, across generations.

Learn MoreShop Now

Featured

Shop our top trending products!

1 4
View all

  • Better Health, for Every Body

    If you're 1 week old or 100 years old, or anywhere in between - ERA is gentle enough for every body.

  • Pure, Natural Ingredients

    Grass-fed Beef Tallow

    Premium Plant Oils & Butters

    Pure Essential Oils & Non-toxic, Nature-based Fragrance Oils

  • Handmade in Texas

    All of our products are handmade with love! Your purchases make a direct impact on our family, and we give back to the local community regularly to spread the love.
Learn More

Shop by Collection

Self-Care Isn't Selfish - It's Vital to Our Health

ERA is the diamond created under the pressures of life, motherhood, & mental health; beauty found in the ashes. We are a brand created by women for women - to uplift, empower, and enlighten. We believe everybody deserves to know they are worthy of love and self-care. 

About Us

Summer Splash

Shop our top picks for Summer 2025!

1 4
View all

See What Others Are Saying!

Shop Best Sellers

  • Loving these candles!

    I have to compliment these candles- they burn all the way down leaving barely any wax by the time the wick is no longer usable. Many candles don't do that! - Brandy S.

  • Tallow Body Butter

    I love the new tallow formulation. It feels so nurturing! It seems to soak up better and it doesn't leave me looking like I put something shiny on my face. - Angie N.

  • Obsessed with ERA Lip Butter!

    I absolutely love this lip butter, it's perfect. Texture is perfect. It's thick enough and light enough. There's one I got on Etsy that was like $25 for a jar. This one tastes good, like not a bad aftertaste, like the other more expensive one I got. It's a really good one, well done! - Sue L.

  • Mango Coconut Body Butter

    It's amazing how a little goes such a long way! I think I used a tsp and it covered my legs and arms completely! My face needs some love in the dry UT cold, so I tried this as a nighttime face moisturizer and my face feels amazing! - Emily H.

  • Jar of vanilla bean and coconut sugar scrub on a white surface

    Best Scrub Ever

    I love this sugar scrub! It keeps my skin soft and smooth and the scent doesn't fade! It protects my skin from razor bumps and ingrown hairs when shaving! - Emily M.

1 5
Shop Best Sellers